Can you turn your marketing campaigns on a dime?

Many people who do affiliate marketing focus on niche subjects, create their landing pages, and start selling. Most marketers have more than one site; dozens or even hundreds of sites. But, for the average person starting out, you only need a small handful in order to adapt quickly to changing trends and turn on a dime. The trick is making sure they're the right kinds of sites.

Forget about thinking of things in terms of subject or niche; its all about he demographics. You might have several websites on an array of subjects such as cars, phones and online poker. The problem with approaching sites by subject only is that they tend to overlap the same demographic and you could be wasting your time*. You can successfully market products that are unrelated to your website by focusing on the target demographic.

Below is a very simple chart of consumer demographics. This only covers sex and age to keep things simple. There are of course subsets of demographics that could be drawn in here such as race and religion, but I'm keeping it simple for illustrative purposes. The men are in blue and women in pink.

Going back to the example websites of cars, phones and poker, look at the graphic and see who you think those types of sites would target. They would generally be younger males. If you're creating websites for the purpose of affiliate marketing, you should consider every group represented in the graphic. If you do this, you'll be able to react quicker to trends and new products while not having to waste time on multiple sites that overlap the same demographics.

Let's say, for example, Apple plans on releasing a hot new product in a few weeks and you want to cash in on it. They're releasing the Apple iHearingAid and the senior citizen community is buzzing with excitement about it. Do any of your sites target senior citizens? If you used the graphic above as a guide when creating your websites, you'll be ready to cash in on the new trend. If you have to make websites as new products pop up, you'll be one step behind.

*There's nothing wrong with creating sites that overlap demographics if they're things you're truly interested in or because you want to create authority sites on specific subjects. For the purpose of marketing, though, it can be a waste of time for beginners.

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